CHAPTER 1 INTRODUCTION 1.1. The Importance Of Study 1.2. The Purpose of Study 1.3. The Problem Statement 1.3.1. Research Questions 1.4. Research Limitations & Assumptions 1.5. Research Study Overview CHAPTER 2 LITERATURE REVIEW 2.1. The VUCA Concept 2.1.1. The VUCA Concept Framework 2.1.1.1. “Volatility” of the VUCA Concept 2.1.1.2. “Uncertainty of the VUCA Concept 2.1.1.3. “Complexity” of the VUCA Concept 2.1.1.4. “Ambiguity” of the VUCA Concept 2.2. The Product Innovation Performance 2.2.1. Th ...